Known as the lifestyle architect of the group, Victoria develops marketing concepts for luxury brands and corporate hospitality programs during seasonal turnkey events as well as one off programs. With more than sixteen years of ad sales and marketing experience at entertainment companies such as Discovery Networks, Sony Pictures and MTV, Victoria maintains an extensive corporate roster of clients.
PRODUCT LAUNCH PARTIES AT PRESS EVENTS
Generate publicity and drive consumer traffic onsite all part of a comprehensive marketing plan.
POP UP VENUES AND BOOTHS FOR RETAIL AND PR BUZZ
This includes mobile trucking and transformation of venue space to showcase retail merchandise ranging from apparel, beauty products to beverages as well as build out of unique structures resembling real-life architecture, buildings and homes ranging from store fronts to villas and backdrops.
EVENT MANAGEMENT OF TRADESHOWS AND CONFERENCES
Set up of booths, audio/visual and product displays to engage attendees and increase tradeshow visibility as well as developing co-branding opportunities among sponsors.
BRANDING CAMPAIGNS THROUGH DEVELOPMENT OF INTEGRATED ENTERTAINMENT AND EVENT MARKETING CONCEPTS
Utilizing entertainment entities such as Sony Pictures, Live Nation, and social media outlets to further establish brand recognition and engage consumers through on ground marketing initiatives in the most innovative ways. This includes development of long-term partnerships with special access (backstage), private concerts, expedition adventures led by experts in the science and nature fields, sports and music clinics tied into online gaming and mobile applications. Establish an environment in which social media ENGAGES guests by utilizing a nontraditional and cutting edge approach thereby providing the total immersive experience.
& much more
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